Smoking Bans Good or Bad Essay - 1806 Words

Smoking Bans: Good or Bad? I grew up with a mother and father who did not smoke, but when we would go visit my Grandma and Aunt every weekend I would not be able to stand the smell and always felt like I was suffocating. The only thing I really knew about the smoke in their houses was that it smelled horrible, I didn’t understand that it would affect me later on in life. One day during my seventh grade Physical Education (PE) class I started having a hard time breathing, I thought it was because I was running around playing with my friends. After about thirty minutes I was finally able to catch my breath after relaxing for a little bit, but when I got home I was out of breath again. I would raise my arms above my head and it would†¦show more content†¦I have also wondered how smoking bans have effected smokers and non-smokers in all possible ways, be it the health risks of how they feel emotionally. This paper will be about how both smokers and non-smokers feel about these smoking bans. For instance, I know that some smokers are not very happy with the bans and feel as if it is a form of harassment by the government, when some smokers are very happy with smoking bans due to the fact that they have helped them to reduce the number of cigarette’s they smoke a day. While looking at William J. Boyes, Michael L. Marlow, Stanton A. Glantz, Lydia Saad, Blake Yount, and Rong W. Zablocki we see that they all have great claims for why they believe smoking bans are a good thing or a bad thing. Glantz, and Zablocki both lean towards different reasons why they believe smoking bans are a positive thing. Their claims may be different but they both believe that smoking bans are helpful in improving the health of both smokers and non-smokers a like. They both uses strong logical appeal to argue their points and present their results in easy to understand tables and graphs for their audience to understand. In â€Å"Effect of Smoke-Free Workplaces on Smoking Behavior: Systematic Review†, Stanton A. Glantz uses strong logical appeal to argue her points on why she believes that smokers andShow MoreRelatedSmoking In Public Places - Is a Public Smoking Ban The Answer?1023 Words   |  5 PagesIs A Public Smoking Ban The Answer? Imagine... you come into a restaurant and are seated in the smoking area, you chose to sit in this area even though you dont smoke and you know the smoke bothers you. A smoker comes in and sits down at the booth next to you and lights up. What do you do? A) Ask the waitress for another location in the non-smoking area. B) Ask the person who just lit a cigarette to kindly put it out? Or C) Get up and leave the restaurant? For many people, this isRead MoreShould Cigarette Smoking Be Banned? Essay1278 Words   |  6 PagesSmoking is an expensive habit. People who smoke cigarettes can spend as much as $2,500 a year on them. Smokers’ claim that it helps relax them and it releases stress but the negative aspects of smoking outweigh the positive. Smoking is a health hazard for smokers and non-smokers. Smokers should have the right to choose what to do with their own health but they should respect non-smokers. Many people believe that there are good and bad outcomes from smoki ng. I believe that smoking is bad and thatRead MoreBanning Tobacco Advertising Ban On The Public Health Of Their People976 Words   |  4 Pagesadvertising ban took effect from May 1, 2004. In October 2, 2005, the Government of India prohibited any new programs or movies from showing any actors or actresses smoking as it glorifies smoking and sends a bad message to its viewers. 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I think people should not be able to smoke in public places because it affects other people’s health, it pollutes the earth, it could have a bad influence on people, and it has an unpleasant smell. Cigarettes does not only affect the person smoking, it can affect the people around them also. Cigarettes contain a lot of chemicals that are harmfulRead MoreShould Tobacco Advertising Be Banned? Essay897 Words   |  4 Pages In recent year, non-governmental organization and other associations have been putting pressure on the government to ban cigarette production but these products contribution of these products to the national GDP cannot be neglected. As a result, of the huge sum, the government gets from these companies in the form of taxes it extremely difficult for the government ban the production of cigarettes but have instead resorted to banning advertisements of these products. Is the government doing enoughRead MoreCigarettes And Long Term Health Effects984 Words   |  4 Pagescigarettes and long term health effects or smoking related illnesses. The case in India had the government engaged in a dialogue and democratic debate on if they wanted to create an advertising ban on cigarettes. They wanted to prevent undue influence on their youth to take up smoking and in so doing save their lives or possible future health care expenditures. To help support their position for doing so they studied the effects that bans on advertising smoking had on other countries. AccordingRead MoreBan On Advertising For Tobacco Smoking901 Words   |  4 Pagesregards to a ban on advertising for tobacco smoking. On Feb 6, 2001, the Government of India announced they would impose a ban on advertising for tobacco smoking. Healthcare reports identified smoking tobacco was the leading cause of preventable deaths. Smoking tobacco caused cancer, lung disease, chronic obstructive pulmonary disease (COPD), emphysema and chronic bronchitis. The increase in illness and death related to tobacco smoking prompted the Indian Government to propose a ban of all formsRead MoreArgument On The Tobacco Advertising944 Words   |  4 Pagesright to intervene in the overall interest of the citizens. They also cited the example of drugs like cocaine, which was, banned in the world over. Most of the people that support the ban believe that so far it as happened in some international countries like France, Finland and Norway, it is constitutional to ban the product from advertising. In fact, according to the World Health Organization (WHO), tobacco accounted for over 3 million deaths in 1990, the figure rising to 4.023 million deaths

Working Free Essays

Do you believe your drug use and alcohol use affects your singing agenda? . Do you feel another reaction or approach could be used In reacting to rules you do to like? Case Workbook (From Corcoran, J. Walsh, J. We will write a custom essay sample on Working or any similar topic only for you Order Now (2009). Mental health In social work (Appendix). Part 1, Multi-Axial Diagnosis: Given the case Information and your responses to the questions after the case, prepare the following: a multi-axial diagnosis, the rationale for the diagnosis and GAFF score, and additional Information you would have wanted to know In order to make a more accurate diagnosis. Multi-Axial Diagnosis AXIS I: 318. 82 Conduct disorder/childhood-onset type, severe 309. 0 Adjustment disorder 305. 60 Cocaine Abuse AXIS II: WI . 09 NO Diagnosis 1. Acting out 2. Dental 3. Rationalization Axis Ill: hypothyroidism, takes a thyroid hormone medication, labyrinthine, used paper clips on carving into herself this got her into a psychiatric hospital. Denies suicide, went home got in fight with her mother and drank kit cleaner Axis IV: Axis V: Multiple arrests for running away. Educational deficits due to truancy Non flexible discipline by Step Father Adjustment issues and conflict with stepfather Processing information of biological Father molesting sister Processing Mothers Illness with Cancer Expulsion from home Few positive friends GAFF=40 (Past 6 Months) Rationale and Differential Diagnosis Maladaptive espouse to a psychosocial stresses, Part of a pattern or antisocial behavior Additional Information Needed Shows little remorse for actions and effects on her family and herself Part II, Biophysically Risk and Resilience Assessment: Formulate a risk and resilience assessment, for the onset of the disorder and the course of the disorder. Biological raised by ineffective, and sometimes abusive parents, parents with substance abuse issues A stable an balance household Communication in the household Psychological lack of guilt or empathy, emotional expression owe harm avoidance, preference for novel and dangerous activities high rate of family problems and lack of emotional regulation Communication in the household, other than yelling and control issues Social Unemployment in the family poor environment intense emotional conflict unstable interpersonal relationships Sexual abuse within the family deviant peer relationships Healthy peer set Participation in organization events that promote better peers. TABLE 2 Biophysically Risk and Resilience Assessment for the Course of the Influence from a parent suffering drug abuse Low parent issues in the household Parents getting counseling and training in their issues Continued use of drugs and alcohol Participation in illicit sexual acts And participation in Drug abuse counseling Continuous exposure to bad atmosphere In detention facility Placement in positive group treatment facility with children positively progressing with treatment Join in activities What techniques would you use to elicit additional strengths in this client? Get the client involved in singing activities and people in the field Challenge the client with questions of where would you like to be, what can we do to get there. 0 2008. Grand Canyon University. All Rights Reserved. How to cite Working, Papers

Working in Partnership across the Health and Social Care

Question: Choose any private or public Health sector and carry out findings in relation to following points. Analyse models of partnership working across the health and social care sector. Review current legislation and organisational practices and policies for partnership working in health and social care. Finally, explain how differences in working practices and policies affect collaborative working. Answer: Introduction: This report is based on the philosophies and various concepts on partnership working in health and social care. The report is based on a toddler who has bled to death due to the ignorance of the hospital. It was reported that the hospital was highly dependable on the life saving unit for saving the life of the child and there was lack of communication between the doctors. It is said that this is a sheer case of complete failure on the part of the management of the hospital and the doctors that led to the death of a two-year-old child. For this report, the private health care that I have chosen is Streets Heaver Healthcare Computing and the questions will be answered in the light of the health sector that I have chosen. Models of Partnership Working in Health Care: Unified Model: This model aims at providing a single trust having a single economic system and one aim and direction. This model focuses on providing only one aim towards which the entire sectors need to work and improve upon. Coordinated Model: This model allows the agencies working on partnership to operate in an independent manner, keeping them different and at the same time coordinating with all sectors of the management, staffing and training (Munn Winter, 2013). Coalition Model: This model aims at providing the health care organizations to work in a corporate way, based on an agreement, which focuses on self-interest for a common purpose. This kind of partnership works together as one single body for one common purpose. Hybrid Model: When none of the models are dominated the organization is said to operate strategically under combined models. This kind of model is considered as a mix of coordination, integration and coalition models (Glasby Dickinson, 2014). Effect of Differences in Working Practices and Policies: In the United Kingdom, numerous acts are enforced on health and social care. There may be both good and bad outcomes while the implementations of health care at national and regional level take place. According to many theorists collaborative working on heath care, organizations have come together to address various issues relating to health care services, organizations and confusions at a given health care institution (Malmberg, 2015). Aims and Objectives of a Organization: The health care partnership should aim to understand the goals relating to health care and to establish a common purpose. Or else the rate of difficulty with regard to the understanding of issue relating to health care will increase. Responsibilities and Role: Lack of understanding on any given role and responsibility of providing services to the patients may be critical in nature and professionals may face issues with regard to this. Structural Differences in an Organization: Allocation of resources in a health care organization should be done fairly and properly so that all professionals working in a health care system are able to utilize the resources. Communications: Good communication channel is very essential for any health care institution. It helps in avoiding delays pertaining to health care and treatments (Lowes Hulatt, 2013). Promotion of Professionals and organizations in health care and social system: With regard to the development of health care over the years, there were less reported cases of negligence in the era of medical evolution. Before the 20th Century, medical awareness made people so much more careful that people started living with the view that hospitals are meant only for the rich and the upper class people in the society, as they are the ones who can afford it easily (Malmberg, 2015). The role of professionals who are endowed with the responsibility of serving people with proper care and attention plays a very important role. If people focus, more on the promotion of professionals who are part of any health care system can help in effective maintenance of the health care system. If the economic and social restraints that are part of the society decrease then the professionals can be expected to work in a more effective manner. The government of the United Kingdom has recognized that the low level of health outcomes and the tragic situations like that of the toddler who died due to excessive bleeding are the result of diagnosis inaccuracies and failures in identifying early illness risks (Barrington, 2016). For effective management of health care a proper education, employment and training programs should be conducted. Development of skills for meeting the demands of the client is very important. The partnerships that are created in the health and social care sector are done with the aim of providing better service to the community. Informed Decision Making and Information Sharing: A good information sharing and decision making is a two way process between the health professionals and a patient. This is the reflection of an ethical principle that the patient has the right to decide what he or she think is appropriate for them, knowing their personal circumstances and account, priorities and beliefs. This authority is inclusive of the right to accept or to decline the offer that is made by the healthcare professional and to accordingly, change the decision. To exercise this right, a patient will require all the information that is relevant to them for a healthy and safe treatment. Consent on any matter is a legal agreement wherein, any of the parties reflect their intention to be a part of something. In the context of healthcare, it means, an agreement of the person on something that is being performed on them for sampling. Obtaining of consent for all health practitioners from all the patients is important, except in a limited number of circumstances where obtaining of consent is not possible. It is always advisable to obtain informed consent, as it is a reflection that the patient has received relevant information to give them permission for healthcare. Consent in legal sense may also mean that the health practitioners have helped the patient to conclude to agree to the healthcare offered. Current Legislations on Health and Social Care Partnerships: The rules forpartnership working insocial and health carepresent and applicablelegislations, eg, social care, relating tohealth, mental health,disability, safeguarding children andyoung people and datadifferences in workingpractices and policiesaffect collaborativeworking. Some of the legislations that affect the healthcare partnerships are: The Health and Social Care Act, 2012: The endeavor of the legislation is to increase the quality and answerability of care by providing liberty to the health care providers for promoting effective and efficient provision service through participation of clinicians. Care Standards Act, 2000: This legislation has set out the rules on the conduct, organization and premises of autonomous health care organizations, agencies and establishments. Mental Capacity Act, 2005: The legislation aims at working with all the agencies in a effective manner with the user of the service. Children Act, 2004: This act aims in providing powers of the restricted authorities in working together with the local partners in social and health care setting. Care Quality Commission Regulation, 2009: According to this directive the health care service providers requires all the system to provide safe, effective and provide high quality of assistance (Lowes Hulatt, 2013). Organizational Policies and Practices that affect healthcare partnerships: The organizational policies and practices that affect healthcare partnerships are the voluntary and private working practices, national, regional procedures and policies, risk assessment and specialized units. The documents that are produced by the departments of government at the national, local and regional level include the structure of best performance in health and social care. Procedures are executed in associations such as evaluation of risk in health and social care. Procedures were established for contracts in the local authorities for providing health and social care (Barrington, 2016). The partnership working in health and social care operations will be regulated by different organizational policies and procedures and governmental regulations. The Government has the power to assess whether the health care organizations are complying with the regulations or not. The Government can take legal action against the health care organizations that are not complying with the policies and procedures set by the Government for the working of any health care system. The existence of such policies and procedures are very vital as they allow smooth functioning of the health care systems and they provide guidance to the staff in every feature of the health care organizations (Lowes Hulatt, 2013). Conclusion: Partners who work in any health and social sector face a number of difficulties. The primary problem that they are bound to face is misunderstanding. The entire purpose for allowing a smooth functioning of the health care organizations was to avoid misunderstanding. The role of each of the partners who are to work collaboratively should have enough knowledge of their role and responsibility. Difficulties are bound to be a part of this process are there are many models, policies and procedures that one need to follow in the partnership process. Effective strategies can help in implementing the outcomes of working health system. Reference List: Aveyard, H., Sharp, P. (2013).A Beginner's Guide to Evidence-based Practice in Health and Social Care. McGraw-Hill Education (UK). Baron, S. L., Beard, S., Davis, L. K., Delp, L., Forst, L., Kiddà ¢Ã¢â€š ¬Ã‚ Taylor, A., ... Welch, L. S. (2014). Promoting integrated approaches to reducing health inequities among lowà ¢Ã¢â€š ¬Ã‚ income workers: Applying a social ecological framework.American journal of industrial medicine,57(5), 539-556. Barrington, R. (2016). Health, medicine and politics in Ireland 1900-1970.Health. Brady, M. (2013). The nature of health and social care partnerships: Consensus about the term partnershipamong managers and staff is vital to the successful delivery of high quality inter-agency services, suggests Mike Brady.Nursing Management,19(9), 30-35. Busse, H., Aboneh, E. A., Tefera, G. (2014). Learning from developing countries in strengthening health systems: an evaluation of personal and professional impact among global health volunteers at Addis Ababa Universitys Tikur Anbessa Specialized Hospital (Ethiopia).Globalization and health,10(1), 1. Carpenter, J., Webb, C., Bostock, L., Coomber, C. (2015). Effective supervision in social work and social care.World. Glasby, J., Dickinson, H. (2014).Partnership working in health and social care: what is integrated care and how can we deliver it?. Policy Press. Lowes, L., Hulatt, I. (Eds.). (2013).Involving service users in health and social care research. Routledge. Malmberg, A. (2015). Aspects on free Pentecostal church in Tanzania in Health service delivery. A minor field study of Public-Private Partnership in Health Care Sector in Tanzania. Millar, R., Hall, K. (2013). Social return on investment (SROI) and performance measurement: The opportunities and barriers for social enterprises in health and social care.Public Management Review,15(6), 923-941. Mockford, C., Staniszewska, S., Griffiths, F., Herron-Marx, S. (2012). The impact of patient and public involvement on UK NHS health care: a systematic review.International Journal for Quality in Health Care,24(1), 28-38. Munn-Giddings, C., Winter, R. (2013).A handbook for action research in health and social care. Routledge.

Marketing Analysis for Meantime Brewery Essay Example

Marketing Analysis for Meantime Brewery Essay MARKI 161 : Marketing Practice Report Sherif Saad Introduction Beer is an alcoholic beverage that is considered the most widely used alcoholic beverage worldwide. Production and distribution of beer is not an easy task. As for the I-JK industry, it has four large organizations that enjoy an oligopoly with 85% of the market volume. The Meantime Brewery has to identify the most suitable and profitable ways to hit the market. The report analyses the markets situation using the Four PS, SWOT Analysis, Segmentation, Targeting and Positioning of the Meantime Brewery, then finally analyse the industry through Porters Five Forces. Dinkhoff, 010) Beer Sales 13. 7% 29. 6% 15. 4% 19. 4% Hienkien Molson Coors 21 inBev Carlsberg Others Financial stability of any nation can be reflected by inflation and taxes; the beer industry in the UK has many challenges, as the external environment is very competitive and Meantime need to consider other competitors in the market well to be able to break the bo undaries and reach the peak. Meantime Brewery has to maintain unprecedented ways of reaching consumers, aiming to educate them to acknowledge the true authentic quality beer. Therefore, this report will discuss the suitable ways to achieve such objectives. 2 THE FOUR ps Product An immense collapse for a company is to decide what to offer first, without understanding what the customers need and hope for a market to enter afterwards. On the other hand, successful companies should always recognize what customers want then afterwards develop their products. Meantime recognizes the massive importance of beer on the British culture/history, they are recognized fort their homemade modern craft beer. According to Richard Myers, Marketing Director at Meantime London is a very important part of the Meantime story, we are Greenwich born and bred, as well as a central part of the story of beer itself. At Meantime, we ant to be an influential part of London regaining its place as the home of the finest brewing in the world, we want to use the finest raw materials and leading technology to recreate historical styles with a new twist, we want to create something to showcase quality beers from around the globe, bringing them into one place for people to enjoy, in a relaxed environment. Curry, 2012) Product-range, quality and design are considered in Meantimes products, techniques such as state of art production and quality raw materials are used to guarantee the best quality for buyers, also their bottle design that distinguishes their rand from others. Furthermore, Meantime uses keg beer for restoration process, which makes it less likely to get damaged; it is also an easier way for the Meantime restaurant to use and a much better method to deliver to consumers. We will write a custom essay sample on Marketing Analysis for Meantime Brewery specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Marketing Analysis for Meantime Brewery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Marketing Analysis for Meantime Brewery specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The menu offers ten kinds of Lager, Stout and Ale beers that are only served in packaged bottles from 330ml to 750ml. (Miller, 2013) Customers can enjoy the experience of having a Deer alrectly Trom tne Drewery ItselT, as tne Deer Is aellverea Trom Meantime Drewery to the retail place, with the beer being unpasteurised. As a result, customers are assured to enjoy a fresh 3 int of beer without any bacteria that can cause headache or can affect the taste, which means that the beers is fresh until the second it touches the glass. Orwell, 2013) Therefore, walking customers who enjoy historical places such as Cutty Sark boat the Greenwich time can also enjoy the history of Meantime brewery, as a high quality of beer and food is guaranteed for people. Price Customers are smart enough to realize that the more you charge them, the more quality and value they expect from this increase. Meantimes prices aids them to preserve their premium postilion, their pricing strategy positions them in the remium zone, as the quality and authenticity of their products makes up for the slightly high charging of customers, which is a value of benefit provided back for the customers. Place The places where Meantime sells its products are convenient and appropriate, customers can find their products in: vo Retail chains such as Sainsburys, Waitrose, Marks and Spencer. vo On trade establishments (82B) vo Website vo Self owned pubs The location of Meantime next to Cutty sark and Greenwich University is an immense advantage, its in the right place for customers to recognize, their products are vailable at the right time with quality for tourists, students, locals and workers to experience an incredible experience during their break. However, some retail shops 4 do not stock their products. As a result, it is unavailable for many consumers, which can be an unnecessarily loss/lost profit. Promotion Promotion is a method/tactic from the company to show the customers what it can offer customers through a consistent message; this message has to be appealing in order to offer the customer a worthy reason to buy their product. Londoners Campaign Meantime launcnea tnelr Tlrst aoove tne llne campalgn on tne 6tn 0T June 2 as called Londoners in evening and time out standard, different creative white and black portrayed shots were applied to several pictures with one word Londoner, the reason for calling it so it reflects those who travelled to the city and chose London as their home, as it illustrates/conveys/displays Meantimes passion for its geographic and historical roots, demonstrates their desire to grow craft beer styles by taking old recipes and improving them. Curry, 2012) HOPS IN A BOX Their next campaign was on the 18th March 2013, it was announced on their website news, that meantime were giving away over 12. 00 HOPS IN A BOX, it was a campaign aimed to raise awareness and provide Londoners with a significant message on the ingredients that goes into making the beer. Miller, 2013) The Hops in a Box kits were circulated/distributed all over 70 bars and pubs, in order to create/ engage inla conversat ion with customers around how beer is made and underline some of the important ingredients that add flavour to beer, their goal was to encourage consumers to experience growing their own beer, which would allow buyers to recognize the truthfulness of beer production and appreciate better beer quality. Moreover, Meantime worked on the social media medium to engage with costumers who often 5 use the Internet, which was very well accepted and suitable to maintain their communication with their customers. For example, users can use twitter to tweet their hop doctor for advice by clicking Hash tag hops-in-a-box, or keep meantime updated with images of their progress by typing hoploading on their Facebook application. On-Trade Establishments On trade establishments connections is a huge step for the brand, as it enables more customers to distinguish their brand, which is a chance to extent their reputation nd to be recognized. For example, the 2013 Great British Belgian Christmas Beer Tour is a seven night tour for customers to experience breweries around England and Belgium, customers manage to take an in-depth look into the manufacturing of products, which is a huge advantage for the company to market their products. Brochure It is a very important timing for Meantime to enhance their reputation, creative brochures are designed to ensure so, they are being distributed until Christmas, where customers can come and Join Meantime to indulge in a divine selection of food longside our freshly brewed craft beers. (Meantime Brochure) 6 Internal Factors Strengths The Meantime brewery specialises in craft beer, which is increasing in demand. (Brown, 2010) The brewery has its own state machinery and several production facilities that give it a competitive advantage, using raw materials of high quality that helps in promotion as well. In addition, there are several pubs around the capital where they can test a new product development and getting customers feedback. The owner of Meantime is a master brewer who is well qualified for brewing and is lso well known in the industry; the brewery uses unique bottle designs, which gives the brand a distinct identity, as well as to the several types of beer such as Ale, Lager, and Stout that indeed, meet the various consumers tastes and preferences. Weaknesses One of the weaknesses of the Meantime Brewery is that the price of products is marginally higher; this could affect the demand, as consumers may look for substitutes of beer with similar taste. Moreover, Meantime tend to lack the marketing power, leaving room for bigger brands to possess and affect their awareness and ability of grabbing the attention of consumers. Despite of the marketing power, the brewery also lack financial power other larger breweries tend to enjoy, according to their position and capacity in the market. Another major weakness is that the brand is unavailable in certain retail shops, which inevitably affects the sales volumes and gives a higher chance to competitors brands to take place in the market; this is due to the limited capacity that obstructs their ability to maintain a sustainable uninterrupted supply. External Factors Opportunities Meantime Brewery has several opportunities that could increase their profits; for nstance, the Meantime Brewery in Greenwich Campus can increase the awareness of craft beer to students, faculty, and workers providing them with a variety of offers or discounts to encourage them to have a try; as well as to long-term offers that are also of great importance, especially for adorers. Moreover, there are tax breaks on lower volume breweries that give the chance to breweries, such as Meantime to better manage their finances. (Lee, 2013) Also, Meantime can modify the menu by focusing on low and non-alcoholic beer to serve healthy consumers and thereby, enjoy tax breaks. Therefore, the brewery can exploit the demand for premium and limited edition beers. Threats Larger brand names have bigger advertising spending that weakens the awareness 0T Meantime Brewery. Brand name ana prlce are tne Tlrst to De conslaerea respectively when purchasing, assisting the consumers to take their preference decision, so this can be a real threat to Meantime, as their name is not very popular. (NPR Stuff, 2013) Economically speaking, if bigger brands reduce prices to lower margins, the profitability and demand for quality beers like Meantime Brewery, will be affected. Also, due to the rising rate of elderly population, some consumers switch from beer to healthier drinks, which would negatively affect Meantime Brewery by decreasing profit margins. Borland, 2013) 8 SWAT ANALYSIS MEANTIME BREWERY STRENTHS Craft beer specialization Machinery and production facility High quality raw materials NPD testing tnrougn own puns Owned by a master brewer Unique bottles Several beer types to offer WEAKNESSES OPPORTUNITIES Increasing demand for craft beer Awareness perception of craft beer and offers Tax breaks offered to smaller breweries Let consumers know about craft Menu modification for low and non-alcoholic types of beer to elderly customers Higher prices Lack of marketing strength Low financial strength Unavailability in certain retail cnalns (DlstrlDutlon allocatlon) Limited capacity THREATS High advertising by bigger brands Consumers considering brand name and price Bigger players lowering prices and pressure from the trade Inflation and rising taxes Consumers switching healthier beverages 9 SEGMENTATION Marketing segmentation is a tool used by marketers to assist businesses to identify and understand customers needs and wants by classifying the targeted market into eographic, demographic, psychographic, behavioural, targeting and positioning. Meantimes main segmentation strategy is assessed in detail within this section of the report through geographic, demographic, targeting, and positioning. However, there is not much physical or virtual proof to indicate that Meantime Brewery uses behavioural or psychographic segments. Geographic Meanti me uses local geographical targeting as its geographical marketing strategy. The geographic location of the Meantime Brewery, being situated within Greenwich University and in an area well known by tourists allows there to be a wide target arket. Not only are there those associated with the University, students and teaching staff, there are local customers who live in the area, as well tourists who would love to experience British pubs and beer, to add to their experience of the day. The name Meantime Brewerys link to the geographical location, Greenwich Meantime gives tnem tne advantage to mar et K tnls to tourlsts wno come to see tne GMT line. This gives it an advantage over its competitors situated in the area, located near the famous area of Cutty Sark and Greenwich University, attracts many tourists and students on a daily basis. Demographic Demographic segmentation allows companies to generate a specific marketing campaign that is more targeted. Age, social class and income are aspects considered 10 within Meantimes demographic segmentation. Of course, the main product of attraction, the beer, already sets itself with the target of attracting a specific age range (i. e. above 18), however with it also being a restaurant, it allows families, young professionals and students to enjoy their services. Not all types of customers are able to afford their prices since its considered more expensive compared to other beer providers. As a result, this attracts a certain class of customers. Targeting Originally, Meantime works as a restaurant serving various meals and snacks along with beer. However, after acknowledging their main point of sale and strength is their beer, they adopted the undifferentiated marketing mix method and focused their selling power and marketing on beer. Therefore, they focus on people who are socially active and present such as: vo Locals who would love to gather in a place and enjoy a beer vo Families such as mothers who would love to take their children and pets for a walk through Meantime for the amazing view o Tourists who come on a regular basis for the outstanding Cutty Sark boat, as people can relate visiting the historic place with having a lovely experience at their place after. Positioning The relatively high price of beers in Meantime is as per their belief and claim that a higher standard and quality of beer they brew and sell is worth the value and cost to the consumer. Meantime have allocated their brand in the highest segment in the market. This is also clearly visible when comparing their price range with other 1 1 products. Meantime prices are higher than other beers in the market such as Budweiser, Carlsberg and Foster. Meantime Low price High price Low Quality 12 PORTERS FIVE FORCES Competitive Rivalry A report conducted that the market has four large companies that enjoy an oligopoly with 85% of the total market share. (Dinkhoff, 2010) Those four players are Heineken, Molson Coors, AB lnBev and Carlsberg; they use brand management, through advertisements, events, shows, etc. , for consumers to notice the brand names regularly, leaving no room for smaller producers. In addition to the large retailers who have a purchasing power that might be exercised on consumers. Hence, the overall intensity of competition is high. Threat of New Entry The cost for a new brewery to enter the market offering new edition of beers is high. In addition to the economy of scale that is considered high for launching a brewery. There are high barriers to entry that will obstacle the establishment. Also, there are closed distribution channels, as well as to strict government regulations. (Brown, 2010) Therefore, as mentioned by Michael Porter in 2008, seven elements give a complete emphasis on how the threat of new entry is generated. o Economies of Scale (Supply Side) Generally, it is better for a supplier to produce large volumes of scale in order to have lower costs per unit, thats why new entrants ought to start on larger scale projects to have an upper hand on the market, but only a few entrants are capable of doing so. vo Benefits of Scale (Demand Side) Benefits o f scale are based on how much consumers are willing to try new products. The higher the demand on beer, the higher price would be; so, this may affect consumers preferences until noticing the increase in demand. This means that 13 significant consumer base has to be obtained and developed in order for producers

ADAMS Surname Meaning, Origin and Family History

ADAMS Surname Meaning, Origin and Family History From the Hebrew personal name Adam which was borne, according to Genesis, by the first man, the Adams surname is of uncertain etymology. Possibly from the Hebrew word adama meaning earth,  connecting to the Greek legend that Zeus fashioned the first human beings from earth. The s ending generally indicates a patronymic surname, meaning son of Adam. Adams is the 39th most popular surname in the United States and the 69th most common surname in England. Surname Origin:  English, Hebrew Alternate Surname Spellings:  ADAM, ADDAMS, MCADAMS, ADAMSON (Scottish), ADIE (Scottish), ADAMI (Italian), ADAMINI (Italian), ADCOCKS (English)   Famous People with the Surname ADAMS John Adams - 2nd President of the United StatesJohn Quincy Adams - 6th President of the United StatesMichael Adams - U.S. astronaut; X-15 pilotYolanda Adams - urban Gospel artistDouglas Adams - English author, best known for The Hitchhikers Guide to the Galaxy Where is the ADAMS Surname Most Common? According to surname distribution data from Forebears, Adams is the 506th most common surname in the world. It is most common in the United States, where it ranks 35th, as well as in South Africa (43rd), Ghana (44th), England (57th), Wales (61st), Australia (67th), New Zealand (85th), Canada (90th) and Scotland (104th). On Norfolk Island, the Adams surname is born by 1 in every 64 people. It is also found in great density in the tiny South American country of Guyana, where 1 in 267 people have the Adams last name. Within the United Kingdom, the Adams surname is most common in Southeast England and Northern Ireland according to WorldNames PublicProfiler.   Genealogy Resources for the Surname ADAMS 100 Most Common U.S. Surnames Their MeaningsSmith, Johnson, Williams, Jones, Brown... Are you one of the millions of Americans sporting one of these top 100 common last names from the 2000 census? Massachusetts Historical Society: The Adams Family PapersGenealogies, images of manuscripts and digital transcriptions from the Adams Family Papers, one of the most important collections of the Massachusetts Historical Society. ADAMS Surname Y-DNA ProjectThe Adams Surname DNA Project and this web site have been founded as a place for Adams researchers to use the Y-DNA testing, now available to answer some questions about our ancestry. This is open to any person related to the surnames Adams, Adam or other possible variations. Adams  Family Crest - Its Not What You ThinkContrary to what you may hear, there is no such thing as an Adams  family crest or coat of arms for the Adams surname.  Coats of arms are granted to individuals, not families, and may rightfully be used only by the uninterrupted male-line descendants of the person to whom the coat of arms was originally granted. Adams Family Genealogy ForumSearch this popular genealogy forum for the Adams surname to find others who might be researching your ancestors, or post your own Adams  query. There is also a separate forum for the ADAM variation of the Adams surname. FamilySearch - ADAMS  GenealogyExplore over 8.8  million  historical records which mention individuals with the Adams surname, as well as online Adams family trees on this free website hosted by the Church of Jesus Christ of Latter-day Saints. DistantCousin.com - ADAMS Genealogy Family HistoryFree databases and genealogy links for the last name Adams. GeneaNet - Adams  RecordsGeneaNet includes archival records, family trees, and other resources for individuals with the Adams  surname, with a concentration on records and families from France and other European countries. The Adams  Genealogy and Family Tree PageBrowse family trees and links to genealogical and historical records for individuals with the last name Adams  from the website of Genealogy Today. Sources Cottle, Basil.  Penguin Dictionary of Surnames. Baltimore, MD: Penguin Books, 1967.Dorward, David.  Scottish Surnames. Collins Celtic (Pocket edition), 1998.Fucilla, Joseph.  Our Italian Surnames. Genealogical Publishing Company, 2003.Hanks, Patrick and Flavia Hodges.  A Dictionary of Surnames. Oxford University Press, 1989.Hanks, Patrick.  Dictionary of American Family Names. Oxford University Press, 2003.Reaney, P.H.  A Dictionary of English Surnames. Oxford University Press, 1997.Smith, Elsdon C.  American Surnames. Genealogical Publishing Company, 1997.

Causes Of Violence In Our Society Communications Essay

Causes Of Violence In Our Society Communications Essay The world most disturbing topic now days are violence. People are not responsible any more they don’t even know what their personal responsibilities are. Respect your older, manners and responsibility are an obsession of the past. Media and drugs play a very important role in the violence of the society. Our society becomes more violent and dangerous day by day due to media. It’s a scary world for our children every third or fourth teenagers knows someone who has been shot. Media is one of the most dangerous sources of violence in our society. The news-media promoted intense fear before and during the Iraq War by almost universally, unquestioningly reporting the government position as fact. On the local level, news programs constantly report violent episodes in poor neighborhoods with increasing frequency while consciously or otherwise consumers see their society as violent and scary. Mostly white people spend so much of their income on security systems while they aren ’t supporting the local corporate puppet promising to crack down on crime. Media is one of the main sources of violence in our society. The movies of new era video games and TV programs everything have different kind of violence. Many video games are full of violence and children around seven years or older love to play those kinds of games. When I was Twelve years old I was very interested in video games, my favorite games was street fighter and I always dreaming to be strong like my game player and I can beat the people who give me hard time in the school, Just Imagine if every child have the same experiences that I had, and what a big impact that could do to a little children. Many teenagers try to bring out their dreams to be exactly like their favorite hero done in the game or movie. By selling and showing these games and movies, I would emphasize that we are propagation a production of violent children, which make our society more violent in the future. We have to teac h our children that violence is bad for our society. We try to teach our children self respect brotherhood and patience. We also teach our children don’t hurt anybody and always help others. Every two minutes someone is sexually assaulted in America. One in six women and one in 33 men will experience sexual assault in their lifetime, according to a study by the World Health Organization. The U.S. Dept. of Justice states that nearly a quarter of a million sexual assaults occur each year. Sexual, physical and psychological violence causes as much illness and death among women aged 15 to 44 as cancer, while child sexual abuse is more common than teen pregnancy, pediatric cancer or childhood obesity, according to the Minnesota Coalition Against Sexual Assault. Given all the press lately about the issue of childhood obesity, we should remember there are many hidden issues facing our children today —sexual violence is one of them. The American Medical Association has call ed it â€Å"the silent violent epidemic.†

Theory and Practice Paper Essay Example | Topics and Well Written Essays - 1250 words

Theory and Practice Paper - Essay Example However, the primary function of the United States Department of Education is to formulate federal funding programs involving education and to enforce federal educational laws involved with privacy and civil rights. The quality of educational institutions and their degrees is maintained through an informal private process known as accreditation which the Department of Education has no direct public jurisdictional control over. However, there are reading intervention programs that have been developed to help struggling readers to improve reading in kindergarten and first grade students. This paper will discuss three early reading intervention programs that are designed to prevent early reading problem from developing rather than trying to correct a problem after it is established. These programs have been applied in first and second grade and have proved very effective. The early reading intervention to be discussed is The Scott Foresman Early Reading Intervention Program. The paper w ill also show the current assessment practice of the early intervention program in Ocean View School District in California. Early reading intervention programs refers to early school intervention programs that are designed to prevent early reading problem from developing rather than trying to correct a problem after it is established. These programs have been applied in first and second grade and have proved very effective. The early reading intervention to be discussed is The Scott Foresman Early Reading Intervention Program. The paper will also show the current assessment practice of the early intervention program in Ocean View School District in California. Early Reading Intervention Early reading intervention programs refers to early school intervention programs that are designed to prevent early reading problem from developing rather than trying to correct a problem after it is established. (Pikulski, 1997) To improve reading in kindergarten and first grade students, a number of early reading intervention reading programs have been invented. The programs are used in within the regular classroom to help the struggling readers and the classroom teachers carry out the program with the help of instructional aides or older students. They help struggling readers succeed in school and make good progress in reading especially in grade 2 through 4. In Scott Foresman Early Reading intervention, the program was designed to provide kindergarten and first grade children with an intervention to improve their reading. A teacher is supposed to deliver daily lesson of 30 minutes to small groups of 2-5 students. The intervention is comprised of 126 lessons distributed across 30 weeks of instruction. The Scott Foresman Early Reading Intervention Program is organized in a carefully planned sequence of skills; the explicit instruction and systematic review are intended to ensure student success. The teachers' guide provides a detailed lesson plans that are easy to follow and the instructional materials are well organized. The lesson takes 30-minute that consist of seven activities, with each activity designed to last only three to five minutes. In the first 15 minutes of the lesson, the emphasis is on the phonological awareness and alphabetic understanding while the next 15 minutes focuses on writing and spelling. To help teacher pace instructions, each activity is labeled with the amount of time it should last. For the sake of the students who do not grasp anything, the lesson provides immediate re-teaching strategy. It is recommended that a formal screening assessment, such as Dynamic Indicators of Basic Early Literacy Skills (DIBELS), during the fourth to sixth week of the school year should be administered in the Scott Foresman Early Reading Intervention program. A comprehensive assessment plan is an important part of this intervention program. The intervention prog